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Marketing Analyst
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Location: NYC/Harrisburg NY/PA
Job ID# 751
Date Posted: 09 Mar 2016
 

Job Responsibilities:

       Transform product transaction data into clearly defined and executable offer marketing strategies for Rite Aid including targeting of offers based on previous product/category purchases (targeting matrix)

       Create specific and cross sponsor marketing segmentations for offer targeting

       Work closely with econometricians to develop custom relevancy scoring models for all  client offers

       Design and implement test and learn strategies

       Produce product offer reports including redemption rates and incremental sales vs. control groups

       Identify and articulate customer patterns in a meaningful way to drive value to wellness+ with members

       Partner closely with  client partners, marketing and technology to personalize the customer experience across multiple channels  

       Perform as a marketing analytics subject matter expert within the client teams

       Create adhoc analysis to support  marketing needs including market analysis, share of wallet analysis, campaign analysis, test analysis etc.

       Maintain open lines of communication with leadership, partners, and stake holders in order to continuously evolve and improve consumer insights and offer marketing strategies

 

Required Skills/Qualifications:

       Analysts will be experienced analytic professionals with background/degrees in statistics/quantitative studies

       Minimum  3 years of recent experience in an analytic role, preferably marketing analytics

       Experience with Oracle & Big Data environments and knowledge of Teradata, Pig, Hive are strongly desired

        Proficiency in SAS/SQL programming required.